since Swami Vivekananda first introduced yoga to the West more than a hundred years ago, Yoga has become as American as apple pie. According to the Columbia Journalism Review:
Everybody loves yoga; sixteen and a half million Americans practice it regularly, and twenty-five million more say they will try it this year. If you’ve been awake and breathing air in the twenty-first century, you already know that this Hindu practice of health and spirituality has long ago moved on from the toe-ring set. Yoga is American; it has graced the cover of Time twice, acquired the approval of A-list celebrities like Madonna, Sting, and Jennifer Aniston, and is still the go-to trend story for editors and reporters, who produce an average of eight yoga stories a day in the English-speaking world…Consumers drop $3 billion every year on yoga classes, books, videos, CDs, DVDs, mats, clothing, and other necessities.